Independent Luxury Hotels & Resorts

 Investments in a unique hotel industry market niche overlooked by the chain hotels and management companies



Experience & Knowledge
Attention to Detail

As owner/operators, we are invested in your success

As owner/operators, we are invested in your success

Latitude Collection is a new luxury hotels & resorts investment company platform led by the Easton Porter Group.  We are committed to investing in all of our hotels & resorts for alignment with our co-investors. With expertise in design and development, asset enhancement to execution and continuous improvement, we provide the services necessary to support a sophisticated multifaceted level of hospitality management, property operations and guest experience.
Download Our White Paper | "The Case for Investing in Independent Hotels & Resorts"

Latitude Management Services

PRE-OPENING – Concept, design, FF&E, OS&E, layout and management expertise • IT – POS, PMS, network, cloud-based, scaled & size appropriate • OPERATIONS – Budget, service, training, skill and results • SALES & MARKETING – A highly sophisticated digital sales and marketing platform • FOOD & BEVERAGE – Concept, service, product, operation and oversight – best in market • ACCOUNTING & FINANCIAL SERVICES – Includes sourcing debt & equity for development • HUMAN RESOURCES – Hiring, training, bene ts, compliance, market oversight • Management transition and implementation • Capital improvement planning, budgeting and construction oversight

Scalable Systems and Processes

Our Best-in-Class systems were pro-actively designed with measurable management solutions in our proprietary cloud-based platform. Our platform is as extensive as any of the brand operators.  By strategically centralizing administrative support & services with custom field standard operating procedures, we allow the hotel-level management to focus on their businesses and our teams.  Frees them up to focus on exceptional personalized guest service, while increasing profitability margins, sales and marketing reach, positive interactive community relations and overall employee teams’ betterment.

Technical Services

We offer a complete technical services program to assist in the design and development of the overall project. For historic renovations or new ground-up construction, our significant experience in the entire process ensures a successful project and accretive financial results to all stakeholders. For an independent hotel, technical services are of critical importance. Unlike branded franchise hotels under development where mission, market position, the guest expectation of quality, rate structure, service levels, design characteristics, and most other characteristics are predetermined, an independent hotel must have an equally well-defined vision.
Our early involvement quickly defines these attributes for owners and developers to create a business model exclusive for the independent hotel. All aspects of the hotel are developed, including sourcing target market, feasibility studies, nance, architecture and interior design, and public relations.

Financial Services

In a world of rapidly increasing competition and highly sophisticated management practices, precise, agile, and timely financial management is critical to the overall success of every upscale independent hotel. We offer a complete range of financial services for hotel developers and owners. Offered for managed hotels and on a stand-alone basis, we have created a centralized platform of hotel accounting services to allow on-site property management to focus on the most important aspect of the business – the guest.

Cloud-Based Systems

Our systems keep hotel owners up to date with every aspect of their hotel operation. Specific cloud-based modules are created for cash management, accounts payable, and budgeting. Daily reports are integrated, summarized, and contain trailing 12-month metrics, actual to forecast, and budget data. A highly sophisticated system containing every aspect of today’s financial reporting concepts, the centralized system allows partners to access all critical reports on a live, real-time basis from anywhere in the world.
We also provide assistance in securing both debt and equity for new and repositioned hotels. We’ve driven success in creating financial models and investment packages tailored specifically to various levels of debt providers (private and institutional equity) as well as assistance with historic tax credit opportunities.

Invest with Latitude

Complete our business development inquiry form if you are interested in our owner/operator management services.

Inquire Here

Latitude Collection Website

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